Client: Abbott Laboratories
The two paths represent the journey of a pioneer. The journey that embraces hardship and exploration. These paths converge and form a peak, symbolising the company’s success and how they through their journey, have emerged leaders. The two paths also represent the two ventricles in the heart. The mix of the brand colours blue and green represent the people in the company. The colours are blended to create an illusion of constant flow – a reminder to those in the company that it is a journey of passion (heart) and teamwork to reach the top.
Art Direction & Design